Earlier this month the Australian Wine Roadshow China 2026 was delivered across Beijing, Nanjing and Changsha, engaging more than 1,200 trade and media attendees.
Centred on the theme ‘Taste the Adventure’, the program featured over 500 wines from 80+ brands, representing more than 40 regions. Tastings, masterclasses and immersive food and wine experiences helped position Australian wine within a broader lifestyle context, connecting it with food, travel and contemporary dining culture.
Funding from the Accessing New Markets Initiative (ANMI) enabled Austrade to build on this existing in-market presence by delivering additional activities, including business matching, buyer engagement, and targeted activations, supporting producers to expand into new markets and build long-term export partnerships.
Hear from our exhibitors as they share how the roadshow went.
Keep an eye out for part 2 of our Roadshow wrap-up! 👀
Wine Australia
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Wine Australia empowers the success of the Australian wine sector through Research, Innovation and Adoption, Market Development and Regulatory Services.
Established under the Wine Australia Act 2013, it is a Commonwealth Government statutory authority. Wine Australia invests in research and development (R&D), marketing, disseminating knowledge, encouraging adoption and protecting the reputation of Australian wine. We work closely with our representative organisations, wine sector bodies and our partners to support the long-term success of the Aust
When Kaesler Wines' winemaker Tim Dolan took a deep dive into the Barossa Valley-based winery’s energy use, one thing stood out — more than 20% of the solar power it was generating was being exported back to the grid.
Following installation of a new refrigeration plant, a decision was made to replace the ageing software controlling the winery’s cooling system. This led them to Frigid.Cloud — a simple, cloud-based solution designed for wineries and breweries to control when and how cooling is used.
The smart solution has not only captured the surplus energy from Kaesler Wines' solar system but it has dramatically cut the winery’s energy costs.
Watch the full video and explore more case studies of small to medium Australian wineries utilising practical innovations to deliver both environmental and economic benefits 👉 https://www.wineaustralia.com/sustainability/case-studies
16/06/2026
Our program of education activities across Southeast Asia continued last month in Bangkok, where Kati Vainionpää co-presented a masterclass on Australia’s Regional Heroes with Sariya Kampanathsanyakorn, Wine Educator at Wine & Spirit IQ.
Presented to nearly 50 importers, distributors, and retailers, the masterclass highlighted regional heroes and demonstrated the diversity of styles produced from the same grape varieties. The session received overwhelmingly positive feedback from attendees, with one attendee commenting “It was a very informative session and provided great insight into Australian wines. On behalf of our team, we truly appreciate your time, support and the valuable knowledge you shared with us. It was a wonderful opportunity for our team to further explore the diversity and regional styles of Australian wines.”
Wines featured:
▪️ By Farr Geelong Chardonnay 2024
▪️ Nocturne ‘Wilson Single Vineyard’ Margaret River Chardonnay 2024
▪️ Montalto ‘Pennon Hill’ Mornington Peninsula Pinot Noir 2022
▪️ Tolpuddle Tasmania Pinot Noir 2024
▪️ Luke Lambert Yarra Valley Syrah 2023
▪️ Wirra Wirra Wines ‘RWS’ McLaren Vale Shiraz 2019
▪️ Rockford ‘Black’ Sparkling Barossa Shiraz NV
Thank you to all the participants, Wine & Spirits IQ, and the supporting wineries and importers.
11/06/2026
Recently, the 2025–26 Great Wine Capitals Global Network Outbound Knowledge Exchange bursary recipients took the stage at Adelaide University to share insights from their global study visits.
Among them were Wine Australia-supported recipients Yihe Sui (Eva, pictured) and Sam Scarratt, whose projects explored two important areas for the sector.
Eva, an associate lecturer and postdoctoral researcher at Adelaide University, presented her learnings from New Zealand on wine stability, while Sam, CEO of Vinehealth Australia, shared her insights on disease preparedness via a pre-recorded presentation.
🔎 Explore their insights:
• Pierce’s disease: insights from California for South Australia 👉 [https://adelaidegreatwinecapital.com.au/blog/blog_posts/pierces-disease-insights-from-california-for-south-australia]
• Crossing the ditch: exploring sustainability and innovation in New Zealand 👉 [https://adelaidegreatwinecapital.com.au/blog/blog_posts/crossing-the-ditch-exploring-the-frontiers-of-sustainability-and-innovation]
The Outbound Knowledge Exchange program gives South Australian wine professionals the opportunity to connect with peers across the Great Wine Capitals network and bring back practical ideas to strengthen our sector.
Adelaide’s membership in the Great Wine Capitals Global Network is a partnership between the Department of Primary Industries and Regions, South Australian Tourism Commission, South Australian Wine Industry Association and Adelaide University
Photo Credit: Kyra Trussell
10/06/2026
Celebrating the women driving innovation, leadership and positive change across rural and regional Australia.
The AgriFutures Rural Women’s Award Gala Dinner and National Announcement brings together leaders from industry, government and community to recognise the impact of women shaping the future of regional Australia.
Join the 2026 finalists, alumni and supporters as this year’s national winner is announced at Parliament House in Canberra on 8 September.
Early bird tickets are now available.
Find out more and secure your place 👉 https://agrifutures.com.au/events/rural-womens-award-gala-dinner-and-national-announcement-26-2/
09/06/2026
Australian wine is building momentum in Canada 🍷
At Wine Australia’s recent Vancouver trade tasting as part of our North America Roadshow, buyers, sommeliers and media came together to explore the diversity, quality and regionality of modern Australian wine - with strong interest in emerging varieties, lighter wine styles, and white and sparkling wines.
The event reflects broader momentum building across the Canadian market.
In the 12 months to March 2026, Australian wine exports to Canada increased 24% in value to $188 million, with 220 Australian exporters now active in the market.
New sales data and feedback from importers point to growing demand for premium, regionally distinctive Australian wines, while ongoing trade engagement continues to strengthen understanding and advocacy across the market.
More than 90% of surveyed attendees in buying positions at the Vancouver event indicated they were likely to increase the number of Australian wines in their programs following the tasting.
As consumer interest continues to grow across price points and styles, Canada remains an exciting opportunity for Australian wine businesses. Read more here 👉 https://www.wineaustralia.com/news/media-releases/australian-wine-builds-momentum-in-canada
08/06/2026
Recently, Wine Australia and Australian Grape & Wine met with Queensland Wine Industry Association President Adam Penberthy to discuss the opportunities, priorities and future direction of the state’s wine sector.
With a focus on innovation, cool-climate and lighter wine styles, and strong industry collaboration, Queensland producers are continuing to carve out a distinctive place in the Australian wine landscape.
As Brisbane prepares to host the 2032 Olympic Games, the conversation also explored the opportunity for Queensland wine businesses to build visibility, engagement and long-term growth in the lead-up to a global event on home soil.
We look forward to continuing to work with industry leaders across the state to support capability, connection and future opportunities for Australian wine.
We wrapped up Vinexpo Asia last week, with 58 wineries and 4 regional stands on the Australian Wine pavilion showcasing the quality and diversity of Australian wine to over 14,000 trade professionals from across Asia and beyond.
The quality of visitors was strong, and the show provided an opportunity to establish new relationships, fortify existing ones, and continue building on the momentum of Australian wine in the region.
04/06/2026
The Australian Wine Roadshow China kicked off on Monday in Beijing.
The theme this year is 'Taste the Adventure', with the program including a series of events showcasing Australian wines paired with local cuisine, bringing together flavour, place, and story.
In each city a "Beyond the Palate: Discovering Australian Wine through Chinese Cuisine" masterclass will take guests on a curated journey where Chinese dishes crafted by local chefs are paired with two Australian wines per course. The first of these masterclasses in Beijing was very well received and provided an opportunity for over 60 trade guests to gain firsthand insight into how Australian wine can pair seamlessly with local cuisines.
03/06/2026
The US wine market remains under pressure, with declining consumption and heightened competition from both domestic and imported wines. We've worked with Wine Opinions over four years to deliver trade and consumer insights for the US market, which are shared in this week's Market Bulletin.
The research and the latest sales data shows where Australian wine can shine in the US and highlights where consumer and trade preferences are shifting, including opportunities in:
▪️ Mid-strength wine, as moderation and wellness trends continue to gain traction
▪️ Sustainability certification and how it's communicated
▪️ Varietals gaining momentum, particularly lighter styles.
There's also important insights into how consumers are making purchase decisions and what's influencing trade to add listings to their portfolios. If you're in the US market, you need to read this Bulletin and explore the research findings.
Find out more: https://www.wineaustralia.com/news/market-bulletin/us-wine-opinions-research
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