South Australian Tourism Commission

South Australia’s best tourism towns and tour guide have been crowned at the 2026 Hello SA Top Tourism Town and Tour Guide Awards!

And the awards go to:
🏆 Top Tourism Town Award - Tanunda, Barossa
🏆 Tiny Tourism Town & People's Choice Award – Melrose, Flinders Ranges and Outback
🏆 Top Tour Guide Award - Scott Nugent, tour guide and skipper at Experience Coffin Bay, Eyre Peninsula

The winners will go on to represent South Australia at the Australian Top Tourism Town and Top Tour Guide Awards in Canberra later this year.

Expressions of Interest are now open to participate in our Experience Development Program (EDP) sessions in the Eyre Peninsula.

The EDP supports local tourism operators to design distinctive, bookable visitor experiences that showcase South Australia. The program provides tourism businesses with the tools they need to design a compelling signature experience that is inclusive, sustainable and competitive.

Up to 8 operators can participate and the program is available at no charge to the business, with up to two people per business able to join.

Submit your EOI for the Eyre Peninsula sessions by 5 July 2026 via https://tourism.sa.gov.au/support/industry-capability-programs/experience-development-program

LIV Golf Adelaide has done it again for South Australia, with the 2026 tournament injecting a record $97.1 million into our visitor economy – almost 20% up on last year.

This year 115,000 people hit the green - with a huge 43% from out-of-state – setting a new benchmark for golf events nationwide, while the Saturday was one for the record books- the largest single-day crowd in LIV Golf history.

Adelaide's hotel occupancy hit a record high on the Saturday night, and the average visitor stayed for 3.71 nights to attend multiple event days.

Read more at https://tourism.sa.gov.au/news-articles/liv-golf-adelaide-2026-drives-97-million-into-sa-s-economy

The USA wants what we’ve got this winter! Us Weekly has named Adelaide as the ultimate 'cool-cation' destination in its list of 8 Underrated Summer 2026 Destinations Savvy Travelers Are Booking Before the Crowds Arrive.

The list praises Adelaide for its ‘Aboriginal heritage, live music and a food and wine scene that rivals any major city’ and promotes South Australia as ‘an easy escape from the heat' of an American summer.

As one of the Top 15 publications in the USA, being featured in US Weekly sees SA top of mind for potential travellers in one of our key international markets, which contributed $82 million to our visitor economy last year.

Discover the Simple Pleasures of Winter in South Australia at southaustralia.com/plan-a-trip/winter-in-south-australia

LOCK IT IN! South Australia is the home of AFL Gather Round until 2029!

Since 2023, you’ve helped us bring the energy:
📈 1 million footy fans through the gates
✈️ 132,000 interstate visitors
💰 $285 million pumped into SA’s economy
There’s a reason SA is the official Best Events State in the nation!

📅 News on 2027 dates and venues coming soon.

Read more: tourism.sa.gov.au/news-articles/gather-round-to-stay-in-sa

Southern Ocean Lodge, on Kangaroo Island has been named among the inaugural winners of Condé Nast Traveler’s Triple Crown Collection.

A new accolade recognising the world's most exceptional hotels, the Triple Crown is awarded to properties that have earned a place on all three of Condé Nast Traveler’s most prestigious lists over the years: the Hot List (best new hotels), the Gold List (editors' annual favourites), and the Readers' Choice Awards.

Only around 400 properties worldwide made the cut – showcasing Southern Ocean Lodge, and South Australia, as an exceptional destination to key potential travellers.

Find out more about the Triple Crown Collection at https://www.cntraveler.com/triple-crown

⚽ Catch the big games on the big screen! The Aussies’ first outing at the FIFA World Cup 2026™ is just days away, and the Adelaide Live Site at The Drive is the place to catch all the action.

🙌🏼 Bring your family and friends to cheer on the CommBank Socceroos, with three matches broadcast live on a giant, specially built 12x7m screen!

🇦🇺🇹🇷 SUNDAY 14 JUNE - Australia V Türkiye - kick-off at 1.30pm.
🇦🇺🇺🇸 SATURDAY 20 JUNE - Australia V USA - kick-off at 4.30am.
🇦🇺🇵🇾 FRIDAY 26 JUNE - Australia V Paraguay - kick-off at 11.30am.

💚 💛 Don your green and gold, and soak up the atmosphere, packed with free family-friendly entertainment, as well as food and beverages available to buy (including coffee for the early match!).

➡️ Find our more: southaustralia.com/livesite

🎟️ REMINDER: Get your tickets for the 2026 South Australian Tourism Conference by next Tuesday, 9 June.

Delivered by the Tourism Industry Council South Australia, this year’s conference draws on a uniquely South Australian way of seeing and doing to tackle the realities of today while getting inspired for what comes next.

Anchored in local experience and driven by practical insights, the two-day program combines big picture perspective with real world action to support South Australia’s tourism industry to adapt, lead and grow in an increasingly complex environment.

Find out more at https://ticsa.com.au/events/events-calendar/ #!event/2026/6/16/2026-south-australian-tourism-conference

June in South Australia! The days are cooler, but the calendar is heating up.

Spot a whale during Winter Whale Fest in Fleurieu Peninsula, celebrate the world’s opal capital at Coober Pedy Opal Festival, and escape to Gutsy Kangaroo Island for a celebration of food, community and the rugged beauty of one of Australia's most remarkable destinations.

Across the state, galleries, theatres, cellar doors and regional towns are buzzing with experiences worth travelling for.

Fireside feasts. World-class art. Extraordinary performances. Unforgettable regional adventures.

This is June in South Australia. Bundle up and dive in.

Head to southaustralia.com/whats-on

Tell your friends; Adelaide’s on sale!

Enjoy the simple pleasures of South Australia, with up to 25% off* selected Virgin Australia flights to Adelaide.

Whether it’s coming to experience our world leading food and wine, soaking up our natural wonders, a regional road trip, or seeing the sights of our city, flights on sale bring in travellers from key domestic markets and help them discover the hospitality South Australia does best.

But hurry, sale ends Sunday. Book now at www.virginaustralia.com/en-au/flights-to-adelaide

*Sale ends 11:59pm AEST 7 June 2026 unless sold out prior. Selected flights only. Subject to availability. Payment surcharge may apply. T&Cs apply.