Mailhouse Direct

Mailhouse Direct can take care of your Database Management requirements from cleansing, de-duplication, return mail management or ensuring your database is up to date 🤓

We can take care of it! Visit us at https://www.mailhousedirect.com.au/ for more information 📲

We at Mailhouse Direct also offer a full range of cost-effective printing solutions! For more information, visit us at www.mailhousedirect.com.au/ 👀

Our mission at Mailhouse Direct is simple: to provide high-quality services in a timely manner. Visit us at https://www.mailhousedirect.com.au/ for more information 👀

Don’t require fields. When you are creating a form or landing page, don’t require fields to be filled out. If you do require it, you will find 65 percent of your data to be false. The only field that should be required is the e-mail address.

We can take care of it! Visit us at https://www.mailhousedirect.com.au/ for more information 📲⠀

Refresh. Your data has an expiration date — and this goes for e-mail addresses especially. Do your best to find the average tenure of your key demographic. Most marketers change jobs every 2.5–3 years, so if your demographic is marketers, it is out of date every 3 years.

Designing and writing copy for your email campaigns will require a good chunk of your time. But also consider where you are sending your recipients.

Send your recipients to landing pages that make sense based on your goals and email copy and that provides a seamless transition 🤓

For example, if you want to direct them to a certain product, send them to the landing page for that product, not your homepage or product line homepage.

Mailhouse Direct provide a range of addressed mail solutions from one off direct mail campaigns to regular transactional mail communications 👀
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Visit us at https://www.mailhousedirect.com.au/ for more information 📲

It’s important to A/B test every part of your email, from subject lines to your calls to action (CTAs). Some tips to keep in mind during your tests (checklist feature):

- Only test one element at a time (otherwise your results will be inconclusive)
- Make sure you have a significant sample size in your testing
- Once you find a winning element, move onto the next test!

Remember, your product changes, and so do your recipients, so a good email marketer is never done testing.

When the same data is duplicated and changes are made at one site, which is not propagated to the other site, it gives rise to inconsistency and the two entries regarding the same data will not agree 👀

At such times the data is said to be inconsistent. So, if the redundancy is removed chances of having inconsistent data is also removed 📲

According to a report by Forrester, B2B marketers who use marketing automation increase their sales pipeline by an average of 10%.

Email automation is a subset of marketing automation. Email automation will not only convert leads into prospects. It will delight existing customers and encourage them to make use of your product 👀

This will boost upsells, evangelism, and additional purchases.