NipintheBud

In 2024, we made a film about what smartphones and social media are doing to an entire generation of children.
Today, the UK Government announced a ban on under-16s accessing TikTok, Instagram, YouTube, Snapchat, X and Facebook - with fines for platforms that fail to act.
Smartphones: A Stolen Childhood was part of the campaign that helped build the case for this change.
We are a charity. We make all our resources free. We do this work because we believe that every family - regardless of income - deserves access to the evidence and the tools to protect their children. Today's announcement is a landmark moment for child safety in the UK. We're proud to have played a role and are grateful to all those who have supported us in spreading the word!
For anyone who wants to understand the evidence behind this decision - and what it means for families - the film is free to watch: https://bit.ly/3LjKdMI

Next week, on the anniversary of Grenfell, our thoughts are with every family still carrying that day.

Trauma doesn't end when the news cycle moves on.
For children who lived through Grenfell - or any traumatic event - the effects can ripple quietly through their behaviour, their learning, their relationships and their sense of safety in the world.
Sometimes for years. Sometimes in ways that are easy to miss if you don't know what you're looking at.
That's why we want to share this film - link in our bio
Not just for those supporting children affected by Grenfell, but for every parent, carer and teacher walking alongside a child who has experienced something too big for words.
Because understanding trauma, changes how you see a child.
It turns confusion into compassion. It turns frustration into curiosity.
And it gives you the tools to be the safe, steady adult that child desperately needs.

You don't have to be a therapist to make a profound difference.
You just have to be informed.
Share this with anyone supporting children through difficult times.
It could change everything for a child in their care.


You

Sometimes the most powerful thing a parent can hear is: you are not alone in this.

When Kitty and Daniel's daughter was in primary school, she worried constantly - about harm coming to herself and the people she loved. It felt bigger than normal childhood anxiety, but no one had the words for it.
She wasn't diagnosed with OCD until she was 16.

So many families know that feeling. Watching your child struggle. Sensing something isn't quite right. Not knowing what you're looking at. Not knowing where to turn. Wondering if it's just you.
It isn't just you.

And that's exactly why Kitty and Daniel co-founded Nip in the Bud - rooted in two unshakeable beliefs:
- That no family should feel alone in what they're experiencing
- That every resource, every film, every piece of guidance had to be evidence-based - because children deserve more than good intentions.

Lived experience films sit within the heart of that mission. Because when a parent watches someone else describe exactly what they've been living - when a teacher sees a child's experience reflected back with clarity and compassion - something shifts.
The isolation lifts. The shame loosens. And help suddenly feels possible.

Stories do what statistics can't. They make people feel seen.

And feeling seen is often the first step towards getting the right support.

Have you ever watched a film with your child and thought," oh, this opens up a conversation I didn't know how to start?"
Some of the most powerful conversations happen sideways.
Not sitting face to face, asking "are you okay?", but side by side on the sofa, watching something together, and one of you quietly says "that bit felt real, didn't it."
Films, documentaries and podcasts that tackle difficult topics - eating disorders, , self-worth, identity, friendship and - aren't always easy viewing. But they are often the safest way in to conversations that really matter, because when a story holds the feeling first, our young people don't have to.
And the more we normalise talking about these things, in living rooms, in car journeys, over a plate of toast, the smaller the stigma gets. And is one of the biggest barriers stopping children from asking for help when they need it most.
You don't have to have all the answers. You just have to be willing to sit with the question together.

We'll be sharing some brilliant film and podcast recommendations that gently open these doors, follow along so you don't miss them, and drop a Like below if this resonates with you.
Share this with a parent or carer who might need it today.

Free Bespoke CPD for Primary School Leaders Who Care About Inclusion - email Alis at [email protected] for more information

Something really special is on its way
On 27th June, we're bringing together parents, carers and the professionals who walk alongside them - for an honest, warm and genuinely useful conversation about supporting children through anxiety, emotional wellbeing challenges, school avoidance and the big transitions that can feel so overwhelming.
This isn't a lecture. It's not full of jargon. It's real voices, practical insight and compassionate expertise, the kind of conversation you actually needed last Tuesday at 11pm when you couldn't sleep worrying about your child. 😔
And the best bit? It's completely free.
We'll be sharing registration details very soon - so if you know a parent, carer, teacher or anyone who loves a child and wants to do more than just help them cope - but help them truly thrive - make sure they see this.
Hit Follow so you don't miss it. Because no one should have to figure this out alone.