Islamic Tourism Centre

📍 Royale Chulan Seremban | 📅 10 June 2026

The Negeri Sembilan International Conference on Halal and Sustainability Ecosystems (NICHE) 2026 brought together policymakers, industry leaders and academics to explore the future of halal and Muslim-friendly ecosystems through collaboration, innovation and shared expertise.

Officiated by Encik Chua Choon Hwa, Deputy Secretary General (Tourism), Ministry of Tourism, Arts and Culture Malaysia (MOTAC), the conference highlighted the important role of halal principles, sustainability and Muslim-Friendly Tourism and Hospitality (MFTH) in shaping a more ethical, inclusive and resilient tourism industry.

As part of the programme, Encik Mohammad Faisal Abu Suaib Khan, Director-General of the Islamic Tourism Centre (ITC), delivered Keynote 1: Muslim-Friendly Standards: Clarity, Consistency & Global Direction, sharing insights on Malaysia’s leadership in the Muslim-friendly tourism ecosystem and the importance of globally recognised standards in driving industry growth, consumer confidence and international recognition.

The conference also featured a Special Discussion titled From Recognition to Results: Industry Experiences with MFAR, moderated by Encik Syed Muneer, which provided valuable industry perspectives on translating recognition into tangible outcomes and strengthening the implementation of Muslim-friendly practices across the tourism and hospitality sector.

The conversation continued with Panel Discussion 3: Halal & Muslim-Friendly Ecosystems: Standards, Industry Expectations & Implementation Challenges, featuring Mr Mahathir Amin, Director of ITC’s Industry Development Division, who joined fellow panellists in discussing the role of standards, implementation challenges and opportunities within the growing Muslim-friendly market.

Together, these discussions reinforced Malaysia’s commitment to advancing a trusted, inclusive and sustainable Muslim-friendly tourism ecosystem.

ITM 2026 just dropped and it’s giving MAIN CHARACTER ENERGY

Hotels, wellness, travel, F&B, retail, attractions — this is your cue to step into your protagonist era. Think Marvel post-credit scene reveal, Barbie-level glow-up, and Fast & Furious “we’re family” energy all rolled into one campaign.

Global exposure, iconic collabs, and a September run that feels like your own cinematic universe.

Don’t be the extra in this story. Be the lead.

📅 1–30 September 2026 | 📧 [email protected]

Scan the QR code or you’re just one click away via the link to register now!

ITC merakamkan setinggi-tinggi penghargaan kepada YBrs. Tuan Chua Choon Hwa, Timbalan Ketua Setiausaha (Pelancongan), Kementerian Pelancongan, Seni dan Budaya Malaysia, atas kesudian menerima jemputan sebagai Tetamu Kehormat di Negeri Sembilan International Conference on Halal and Sustainability Ecosystems (NICHE) 2026.

Kehadiran dan perkongsian beliau mengenai hubungan antara halal, kelestarian dan pelancongan, serta peranan Muslim-Friendly Tourism and Hospitality (MFTH) dalam membentuk pembangunan pelancongan yang lebih beretika, inklusif dan mampan, amat dihargai.

Pandangan yang dikongsikan turut mengukuhkan usaha berterusan ITC dalam memacu agenda pelancongan mesra-Muslim dan memperkukuh ekosistem pelancongan yang mampan melalui kerjasama erat antara kerajaan, industri dan institusi akademik.

Terima kasih sekali lagi kepada YBrs. Tuan Chua Choon Hwa atas sokongan, kehadiran dan pandangan yang bermakna.

ITC komited untuk terus bekerjasama dengan semua pihak berkepentingan dalam memperkukuh kedudukan Malaysia sebagai peneraju global dalam sektor Pelancongan dan Hospitaliti Mesra Muslim.

9 𝐉𝐮𝐧𝐞 2026 | 𝐑𝐨𝐲𝐚𝐥𝐞 𝐂𝐡𝐮𝐥𝐚𝐧 𝐒𝐞𝐫𝐞𝐦𝐛𝐚𝐧 | 𝐒𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐞𝐧𝐢𝐧𝐠 𝐌𝐮𝐬𝐥𝐢𝐦-𝐅𝐫𝐢𝐞𝐧𝐝𝐥𝐲 𝐓𝐨𝐮𝐫𝐢𝐬𝐦 𝐛𝐞𝐲𝐨𝐧𝐝 𝐛𝐨𝐫𝐝𝐞𝐫𝐬

The Islamic Tourism Centre (ITC) Malaysia and Taiwan Halal Certification Development Co., Ltd. (THCD) officially signed a Memorandum of Understanding (MoU) to introduce Malaysia’s Muslim-Friendly Tourism and Hospitality Assurance and Recognition (MFAR) programme in Taiwan.

Signed during the Negeri Sembilan International Conference on Halal and Sustainability Ecosystems (NICHE) 2026, this strategic partnership will support training, standards development and industry capacity building, further enhancing Taiwan’s readiness to welcome Muslim travellers.

A significant milestone in advancing Malaysia’s leadership in Muslim-Friendly Tourism and Hospitality on the global stage.

📢 𝐉𝐨𝐢𝐧 𝐔𝐬: 𝐈𝐬𝐥𝐚𝐦𝐢𝐜 𝐓𝐨𝐮𝐫𝐢𝐬𝐦 𝐌𝐨𝐧𝐭𝐡 (𝐈𝐓𝐌) 2026 𝐕𝐞𝐧𝐝𝐨𝐫 𝐁𝐫𝐢𝐞𝐟𝐢𝐧𝐠 𝐒𝐞𝐬𝐬𝐢𝐨𝐧!

The Islamic Tourism Centre (ITC) cordially invites interested vendors in Malaysia to our Online Briefing Session for Islamic Tourism Month (ITM) 2026.

Who is it for?
- MFAR hotels
- MFAR travel agents
- Muslim-friendly tourist guides
- Mosques
- Spa and wellness centres
- Halal F&B
- Tourism product owners
- Retail outlets
- Shopping malls
- Tourism service providers
- Transportation providers
- Others

This session will share key updates on the campaign, participation opportunities, new marketplace features, promotional mechanisms, and branding opportunities available to vendors.

📅 Date: 12 June 2026 (Friday)
🕥 Time: 10:00 AM – 11:00 AM
💻 Platform: ZOOM Online

🔗 Join Meeting: Zoom Meeting Link
Chat Link: Zoom Chat Access
Meeting ID: 839 6220 2698
🔐 Passcode: 010101

For further information, please contact Ms Durrahtul Nisa at +603 8891 7603 or [email protected].

We look forward to your participation in strengthening the Muslim-friendly tourism ecosystem.

What role does a restaurant play in tourism?

It is more than simply serving meals.

On 8 June at Le Méridien Petaling Jaya, Tuan Mohammad Faisal Abu Suaib Khan, Director-General of Islamic Tourism Centre, delivered a talk at the Seminar Memperkasa Kepimpinan Operasi Dalam Membangunkan Ekosistem Hospitaliti Halal Malaysia ke Arah Standard Global, highlighting the important role of the food and beverage sector within Malaysia’s tourism ecosystem.

As the global Muslim travel market continues to expand, halal-certified establishments are becoming increasingly important in providing trusted, comfortable and meaningful experiences for visitors.

His key message was simple yet powerful: businesses are not merely serving food; they are delivering hospitality, building confidence and helping shape travellers’ perceptions of Malaysia.

Every dining experience is an opportunity to showcase the warmth, professionalism and values that have made Malaysia a leading Muslim-friendly tourism destination.

Menuai syukur, menyemai kebersamaan dan meraikan warisan budaya yang penuh makna.

Selamat Menyambut Hari Gawai
Gayu Guru Gerai Nyamai! ✨

Ikhlas daripada
Ahli Lembaga Pemegang Amanah,
Pengurusan dan warga kerja
Islamic Tourism Centre (ITC)

Merafak sembah ucapan setinggi-tinggi tahniah sempena Sambutan Ulang Tahun Hari Keputeraan Rasmi Kebawah Duli Yang Maha Mulia Seri Paduka Baginda Yang di-Pertuan Agong, Sultan Ibrahim Ibni Almarhum Sultan Iskandar pada 1 Jun 2026 bersamaan 15 Zulhijjah 1447H.

Mendoakan ke hadrat Allah Subhanahu Wa Ta’ala semoga Kebawah Duli Yang Maha Mulia Seri Paduka Baginda Tuanku serta seluruh Kerabat Diraja sentiasa dianugerahkan keafiatan, kesejahteraan dan sentiasa dilimpahi rahmat oleh-Nya.

Daulat Tuanku.

Ikhlas daripada
Ahli Lembaga Pemegang Amanah,
Pengurusan dan seluruh warga kerja
Islamic Tourism Centre (ITC)

Selamat Menyambut Hari Kaamatan 🌾

Raikan kepelbagaian budaya, semangat kebersamaan dan warisan tradisi yang menjadi kebanggaan kita bersama.

Kotobian Tadau Tagazo Do Kaamatan! ✨

Ikhlas daripada
Ahli Lembaga Pemegang Amanah,
Pengurusan dan warga kerja
Islamic Tourism Centre (ITC)