Truth Initiative

VP of Product Megan Jacobs is right: "Ni****ne is showing up across pop culture moments—on TV and film, magazine covers, and in social media—in ways that can make it look casual, glamorous, or harmless." Read the full story on Teen Vogue, or discover more resources at truthinitiative.org.

https://www.teenvogue.com/sponsored/story/with-ni****ne-seemingly-showing-up-everywhere-right-now-ho...

Truth Initiative applauds and supports efforts by the Attorneys General Coalition led by Vermont Attorney General's Office and HI AG Lopez to end sponsorships involving to***co and ni****ne products. This concern is especially urgent as F1 expands its youth audience through partnerships with , , and ’s Hot Wheels.

FYI: Nearly *90%* of YouTube users in a study said they use the platform to look for health information. YouTube’s “recommended video” algorithm drives over 70% of views, making it a powerful influencer of reach and exposure.

These findings illustrate the need for quitting resources specifically for e-cigarette and oral ni****ne pouch users, and further research on the long-term health impacts of these products.

Attending Capital Pride? Truth Initiative will be mobilizing our Pride + Progress coalition and distributing information on quitting resources all across the local area and at LGBTQ+ establishments. Hear the full story on Public News Service or learn more about the coalition on truth initiative dot org.

The data confirm that image has influence. Publishers like Vanity Fair and Interview Magazine should eliminate all instances of ni****ne and to***co product depictions. Learn more about on-screen imagery at truth initiative dot org.

Cigarette butts have long been the world’s most littered item — and now e-cigarette and pouch waste is adding to the problem. Along with Center for Environmental Health CEO, Kizzy Charles-Guzman, we break down the growing environmental impact of ni****ne products and why accountability matters in CEO & President Kathy Crosby's latest for Fast Company.

The hidden cost of ni****ne products Cigarette butts and disposable vapes are creating an environmental crisis.

"Enrolling 1 million young people in cessation treatment is a historic accomplishment. We're helping break the cycle of ni****ne addiction during these critical formative years and building skills and confidence that will pay dividends for years to come. For every young person who enrolled in EX Program, we know there are 1000 more who now know where to turn when they decide to quit. Increasing the use of evidence-based quitting resources is what it will take to create lasting change and protect future generations from lifelong addiction.” - Chief Health Officer Dr. Amanda Graham

Full story from AP: The U.S. Food and Drug Administration has a responsibility to ensure that products meet a rigorous public health standard that considers both the potential benefit for adults who smoke and the risks to youth. With these products now authorized, the agency must closely monitor how they are marketed and used to confirm that they continue to meet that high bar—and take swift action if they don’t.

FDA announces its first OK of fruit-flavored e-ci******es for adults in major shift under Trump U.S. health regulators have announced their first authorization of fruit-flavored electronic ci******es intended for adult smokers.